Rudy's Soft Clay Pomade - Lightweight and Pliable All Day Hold for Waves and Texture (4.8 oz)

In a world where technology has become ubiquitous, one aspect of life remains refreshingly simple: amazing hair. Introducing Soft Clay, a workable clay pomade that offers a roughed-up look with an unexpectedly soft texture. For 25 years, Rudy's has been the authority on effortless style, pioneering the modern barbershop movement and redefining a new generation of beauty and grooming.

Soft Clay's super pliable formula delivers all-day hold, thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won't weigh hair down.

Life is hard, but Soft Clay is easy. This clay pomade hardly feels like clay at all, offering a smooth and flexible hold that allows for continuous touchable styling. To use, start with a dime-sized amount, heat it in your hands, and then work it thoroughly through your hair. For the most hold, apply the product when your hair is mostly dry. Use your fingertips to style and create separation.

Rudy's Barbershop is committed to quality and sustainability. All Rudy's products are paraben-free, never tested on animals, Leaping Bunny certified, and made in the USA utilizing green facilities and technologies.

Soft Clay Pomade's all-day hold, effortless texture, and flexible styling make it the perfect solution for those seeking a roughed-up look with a soft touch. In a world that often feels overwhelming, Soft Clay is a simple and effective way to achieve your desired hairstyle with ease.

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