Suavecito Firme Clay Pomade for Men

Suavecito Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place. This product works for all hair types and textures, but it is especially great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.

To use, start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style.

This product requires a little extra effort to work into hair, but it's worth it. Make sure to warm between hands before applying to hair or hit the product with a quick blast from the hair dryer before applying. After styling, sweep a little extra product over the surface of hair to tame flyaways.

The Firme Clay Pomade has a natural, matte finish with no shine, and provides a strong hold that lasts all day. It washes out with most shampoos and has the signature Suavecito scent. Made in the USA.

In addition to the Firme Clay Pomade, Suavecito offers a Matte Pomade, Texturizing Powder, and a Firme (Strong) Hold Pomade. The Matte Pomade offers a traditional, textured, or messy style that lasts all day and can be used on all hair types. The Texturizing Powder creates textured, natural styles with added volume that stay reworkable, and is great for fine or thinning hair. The Firme (Strong) Hold Pomade provides traditional, neat, tight styles that last all day and is great for thick, curly, or stubborn hair.

All Suavecito products have received excellent customer reviews, with the Firme Clay Pomade rated 4.4 out of 5 stars from 2,263 reviews, the Matte Pomade rated 4.6 out of 5 stars from 9,222 reviews, the Texturizing Powder rated 4.4 out of 5 stars from 589 reviews, and the Firme (Strong) Hold Pomade rated 4.7 out of 5 stars from 10,764 reviews.

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